Creativity in business can die for many reasons, such as:
- institutionalisation and a certain ‘learned behaviour’; people stop thinking in new ways
- climbing the corporate ladder; people in management become divorced from creativity and the creative role
- lack of belief that your industry needs creativity, so effort is spent elsewhere
- fear; we don’t like to fail or risk breaking rules and this is not conducive to creating ground-breaking ideas
However, unlocking the creative potential within any business is the key to economic growth. Ideas can help improve customer value, bring new products to the table or simply reduce business costs, so why wouldn’t you want more of them?
Idarc offers 4 different workshops, each designed to maximise potential. Participants are challenged to explore, discover, disassociate, experiment and learn new ways of working, generating ideas and delivering results.