Let’s not beat about the bush – it’s you!
There’s a very common saying ‘people buy people’ – whilst you’re trying to sell your idea, if the audience isn’t sold on you then even if it’s the best idea in the world they are not going to bite.
You have to sell yourself first. When in front of an audience there are three questions they ask themselves about you:
- Is this person competent?
- Do they seem real and honest, or quite frankly just full of bulls**t?
- Does this person seem like they care about my issues?
Be interested in your audience
This means demonstrating an understanding of them as much as you can – what are their issues, their dreams, their desires, their limitations, etc. And if you don’t know – ask!
This investigation into your audience can help you find some common ground, because the simplest things can act as glue and help you mould your presentation to meet that audience’s need/want.
Don’t be creepy, be interested. ‘Richard Denny – author of selling to win said it as well as anyone “to be interesting you must first be interested.”
Have the knowledge you need
This is both knowledge of your idea and around your idea – nothing ever works in isolation.
Make sure you’ve done your homework and know more about your idea, than the idea itself – what competing ideas are there, what is the potential for an idea like yours, what stumbling blocks have others had when moving forward with similar ideas?
Give your audience confidence in you and show that you know what you are talking about!
Don’t be afraid to show your weaknesses
When something seems ‘too good to be true’ it usually is and this approach more often than not raises suspicion. Talk about the challenges your idea may face, but also provide solutions.
And that’s it in a nutshell – but if you’d like any more help on how to prepare for selling an idea, get in touch and we can help.